SUSTAINABLE TRAVEL: HOW TO ATTRACT CONSCIOUS CONSUMERS AND SET YOURSELF APART FROM COMPETITORS

Part 2/3 - Accommodation and Transport

In last week's post "Sustainable Travel 101 & How It Benefits Hotels", we’ve taken a look at why it’s important for hotels to go green, now let’s explore the different ways hotels can attract eco-conscious travelers by making small changes to their accommodations and offering sustainable transportation.

Sustainable Accommodation Options

Sustainable accommodation options, such as eco-lodges, green hotels, and sustainable resorts, are gaining popularity among conscious travelers. These accommodations use eco-friendly practices like solar power, rainwater harvesting, and recycling to minimize their environmental impact while still providing a comfortable stay. Hotels can also offer sustainable amenities such as organic toiletries and locally sourced food to appeal to conscious consumers. Here are a few things you can easily implement to make your hotel more eco-conscious. 

A high-end eco lodge in Mauritius, built with wood and canvas. Photo: ©seasandstraws

Save Energy

Implement energy-saving measures such as LED lighting, smart thermostats, and efficient appliances to reduce energy consumption and lower your carbon footprint. Consider installing renewable energy systems like solar panels to further enhance sustainability.

CONSERVe Water

Encourage water-saving practices by installing low-flow fixtures, utilizing rainwater harvesting systems, and offering guests the option to reuse towels and linens. Educate guests about the importance of water conservation and how their choices contribute to sustainability efforts.

Offer Eco-Friendly Practices and Amenities

Replace single-use toiletries with refillable dispensers or locally sourced, eco-friendly toiletries in recyclable or biodegradable packaging.

You should also try to replace as much plastic packaging in your kitchen as possible. Reducing plastic waste is especially important if you are located on a (small) island where the waste management system is rudimentary.

This demonstrates your commitment to minimizing waste and offers guests an opportunity to support sustainable choices during their stay.

An outdoor hotel kitchen that uses zero plastic. This is especially important on small islands. Photo: ©seasandstraws

Sustainable Building Materials

Consider using eco-friendly materials in construction and renovation projects. Utilize recycled or reclaimed materials, opt for low-VOC paints, and incorporate energy-efficient insulation to create a healthier and more sustainable environment.

This hotel in Germany is completely made of wood and eco-friendly materials. Photo: ©seasandstraws

Sustainable Transportation for Travelers

Globally, transport accounts for around a quarter of CO2 emissions - I know this, and so does every eco-conscious traveler. Taking the extra step to not only provide a green stay, but also a green way to move around during their vacation is a surefire way of etching out competition and winning over the eco-conscious traveler.

Promote Public Transportation

Encouraging travelers to use public transportation is a key aspect of sustainable travel.

Highlight the proximity of your hotel to public transportation options such as bus stops, train stations, or ferry terminals. This allows guests to conveniently explore the area without relying on private vehicles. By promoting the convenience and affordability of local buses and trains, conscious consumers are more likely to choose this option over driving alone. Additionally, they  can reduce carbon emissions and alleviate traffic congestion, contributing to a more sustainable community. Offering discounts or partnering with local transit companies can also attract eco-conscious travelers who prioritize sustainability in their travel decisions. All this will help hotels appeal to this growing demographic and promote a more sustainable future.

Encourage Cycling and Walking Tours

Offering cycling and walking tours can provide conscious travelers with an eco-friendly alternative to traditional modes of transportation. Not only do they reduce carbon emissions, but they also offer a unique perspective on the local environment and culture. These tours allow travelers to connect with their surroundings in a more meaningful way while promoting sustainable travel behavior.

Provide bike racks, repair stations, and maps of local cycling routes to encourage guests to explore the area by bike. Partner with bike rental companies or offer bike-sharing programs to promote sustainable transportation options.

Offering cycling and walking tours to beautiful spots that are inaccessible by car makes for a wonderful vacation experience.

Offer Sustainable Tour Partnerships

Collaborate with local tour operators that prioritize sustainable practices, such as eco-friendly excursions, wildlife conservation initiatives, or cultural experiences that promote environmental awareness. This allows your guests to engage in sustainable activities and supports local communities. In addition, it sets your hotel apart from competitors.

Offer Eco-Friendly Car Rentals

As more and more travelers become conscious of their carbon footprint, offering eco-friendly car rentals is an excellent way to appeal to this growing market. By choosing electric or hybrid vehicles for your rental fleet, you can significantly reduce your carbon emissions while providing travelers with a sustainable transportation option.

Install EV charging stations to cater to the increasing number of eco-conscious travelers who drive electric or hybrid vehicles. This amenity not only attracts guests but also supports the adoption of sustainable transportation.

Support Local Communities

You can also leave a good impression on your guests if you highlight that you care about and support local communities. By sourcing local products, hiring staff from the area, and supporting community initiatives, hotels can make a positive impact on the local economy and culture. Additionally, offering guests opportunities to learn about and engage with the local community through cultural activities and tours can enhance their travel experience while promoting sustainability.